Marketing, MBA, Concentration

The marketing concentration is designed for MBA students who wish to pursue a career in marketing by learning to combine the most important aspects of marketing strategy with marketing analytics.


Leadership

About the Concentration

In a rush to measure a marketing plan’s return on investment, many marketers have become too focused on analytics and not focused enough on telling their story. Stories engage customers and are critical to marketing success. We believe that learning to first tell the story and then measure its success will help you stand out in today's competitive landscape.

In addition, digital marketing techniques are integrated into all courses making our graduates well equipped for roles at the manager or director level such as:

  • Director of Marketing
  • Social Media Manager
  • Content Strategist
  • Brand Manager
  • Chief Marketing Officer

MBA with Marketing Concentration Courses

39 credit hours/13 classes 

Required Core Curriculum:

ACCT 5323. Accounting for Managers.
BUAD 5350. Data Analysis for Decision Making.
BUAD 6305. The Effective Leader.
BUAD 8310. Business and Society.
FINA 6305. Managerial Finance.
MANA 6307. Managing Complex Organizations.
MANA 8320. Global Strategy.
MARK 6305. Value Based Marketing.
OPER 6305. Management of Operations.
BUAD 8390. The Capstone Experience.

Marketing Concentration:

MARK 7327. Digital Marketing.
MARK 6321. Professional Selling and Negotiation.
MARK 7322. Branding and Sponsorship.

 

AACSB-accredited

 

 

 

 

Related Programs

Students laughing at computers

Accounting

Two men in suits smiling

Cybersecurity

College of Business Faculty

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Enoch Asare, DBA

Assistant Professor of Accounting

Phone: (972) 721-5230

Email: ekasare@udallas.edu

Office: SB Hall #213

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Biodun Awojobi, Ph.D., CISSP

Adjunct Professor of Cybersecurity

Jennifer Bannister

Jennifer Bannister, Ph.D.

Assistant Professor of Accounting

Phone: (972) 721-4107

Email: jbannister@udallas.edu

Office: SB Hall #214

Greg Bell, Ph.D.

Greg Bell, Ph.D.

Senior Associate Dean and Professor of Management, Gupta College of Business

Phone: (972) 721-5167

Email: gbell@udallas.edu

Office: SB Hall #203

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Sandra Blanke, Ph.D., CISSP

Associate Professor of Cybersecurity

Phone: (972) 721-5189

Email: sblanke@udallas.edu

Office: SB Hall #212

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Joshua Briones, MBA

Adjunct Instructor of Management, Gupta College of Business

David Bulkeley, MBA

David Bulkeley, CPA, MBA

Adjunct Instructor of Accounting, Finance, and Academic Tutor of Finance

Patt Chowdhury, MBA

Patricia Chowdhury, MBA

Adjunct Instructor of Management and Marketing

Sheri Collier

Sheri Collier, MBA

Graduate Academic Services Manager, Gupta College of Business

Kim Cook

Kim Cook, Ed.D., MBA

Adjunct Professor, Gupta College of Business

Martin Deatherage, MBA, CPA

Martin Blake Deatherage, DBA, CPA

Adjunct Professor of Accounting

Ben Dilla

Ben Dilla, Ph.D.

Affiliate Assistant Professor of Management

Phone: (972) 721-5171

Email: bdilla@udallas.edu

Office: SB Hall #238

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Malik Dulaney, Ph.D., CISSP

Adjunct Professor of Cybersecurity

Austin Embry

Austin Embry

Adjunct Professor, Cybersecurity

Andrew Farley

Andrew Farley, MS

Adjunct Professor of Finance

Email: adfarley_adj@udallas.edu

Office: Office Hours by Appt.

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Dale Fodness, Ph.D.

Associate Professor of Marketing, Gupta College of Business

Phone: (817) 919-4533

Email: dfodness@udallas.edu

Office: SB Hall #221

Tom Foley

Tom Foley, ESQ, JD

Adjunct Instructor of Management, Gupta College of Business

Blake Frank

Blake Frank, Ph.D.

Adjunct Instructor of Management, Gupta College of Business

Julia Fulmore

Julia Fulmore, Ph.D.

Associate Dean of Faculty Affairs and Curriculum Development, Associate Professor of Management, Gupta College of Business

Phone: (972) 721-4099

Email: jfulmore@udallas.edu

Office: SB Hall #211

Lyn Pavel

Catalin Gabriel (Lyn) Pavel, DBA

Adjunct Professor of Management, Gupta College of Business